Scratch Built KRE-O G1 Optimus Prime

Mon, 13 May 2013 10:48:27 +0100

Sonic Booms…

Fri, 10 May 2013 15:55:21 +0100

Sonic Booms…

Neon Luminance > Landscapes lit up by glow sticks, road...

Mon, 15 Apr 2013 11:09:00 +0100

Neon Luminance > Landscapes lit up by glow sticks, road flares, headlamps, and moonlight

Evangelion Horse Hybrid Evang-Nelly-On?

Mon, 08 Apr 2013 09:41:00 +0100

Evangelion Horse Hybrid

Evang-Nelly-On?

Cybermen

Mon, 08 Apr 2013 09:34:53 +0100

Cybermen

They see me rollin'

Fri, 05 Apr 2013 09:30:42 +0100

Skyfall

Mon, 25 Mar 2013 11:18:00 +0000

Skyfall

Din Viesel

Thu, 21 Mar 2013 11:56:00 +0000

Din Viesel

As a recent inductee to the cult of Firefly, I am finding myself...

Thu, 21 Mar 2013 11:10:00 +0000

As a recent inductee to the cult of Firefly, I am finding myself coming round to Troy and Abed’s way of thinking here…

Pitchoo!

Wed, 20 Mar 2013 13:16:28 +0000

Pitchoo!

A short Google poem (via reddit)

Wed, 06 Mar 2013 23:11:04 +0000

A short Google poem (via reddit)

Fortress of Solitude (by ZeeMasterBrick)

Mon, 04 Mar 2013 14:06:50 +0000

Fortress of Solitude (by ZeeMasterBrick)

Richard Gere on Arbitage - Might as well be talking about SEO

Sun, 03 Mar 2013 17:13:00 +0000

or “5 Reasons why SEO and Hedge Fund Management are The Same and Panda / Penguin was SEO’s Financial Crisis”

Listening to this weeks Wittertainment podcast, I was enjoying Simon Mayo’s interview with Richard Gere about his new film Arbitage when I was struck by how, when talking about the life and work of his character, a hedge fund manager caught up in family and financial crisis, he could just as easily be talking about some us in the SEO industry.

“It’s a shill game, basically… people believe there are experts that know how to make enormous amounts of money, and you will get a piece of that. The reality is, they don’t know any more than anyone else.”

Now, of course I don’t believe SEO is a shill game, any more than I imagine most hedge fund managers believe the same of their profession. But this accusation has been levelled at SEO many times over the years, and I understand why. SEO is often as much about best guesses as it is best practices and most of us outside of certain clandestine organisations cannot claim to necessarily know any more than anyone else on the subject, as the information and help required to perform effective SEO is freely available in abundance. Experience in the field is invaluable, of course. But success in the SEO industry is not generally determined by technical or even creative skill, but by the drive to succeed.

This is why we’ve seen so many young entrepreneurs thrive in this sector - these are the people that can convince clients that no matter what, they can make a lot of money, and they will get a piece of that. But none of us control Google, and thanks to the Panda and Penguin updates of the over the last couple of years, the link building and content tricks we used to be able to pull to help “influence” Google are becoming less and less advisable as time wears on. It used to be that, with sufficient “link budget”, a business could be bought to the top of Google (and it would not take a genius to do this), and it would live and die by those rankings. Those sites are rapidly finding that those rankings are built on shaky ground, with some high profile casualties. While we might identify and sympathise with these companies (there but for the grace, and all that…), hopefully this will force a sea change in how we do things in SEO, so we’re focussing on building websites and content that people genuinely want to use, and promoting them in legitimate ways.

“He is a shark. He’s in motion. Everything about him is motion. That’s a lot of what these guys do, it’s all in motion. They don’t stop long enough for us to evaluate them or their lives. They never stop long enough to evaluate themselves.”

From an SEO’s point of view, they have been commissioned to improve their client’s rankings, which generally requires links and content. So, they might suggest to the client that they build hundreds of nearly identical location-based “landing pages”, or buy or trade products for links as. Despite going against Google’s guideines, these techniques generally work extremely well to improve those rankings and traffic from natural search, so long as they’re done “properly”. By “properly” they mean “the way they do it”, as they’ve not been caught out… yet.

From the client’s point of view, they are paying for the expertise and advice of the SEO, and expect them to do what is best for their website, improving their rankings and generating a positive ROI as they do so. So, trusting the SEO knows what’s best, they give the go ahead and enjoy watching their rankings and conversions flourish. Then, one day, months or maybe even years later, the money suddenly just stops rolling in.

SEO casualties often come about because neither the client nor the SEO has really stopped to seriously evaluate what they’re doing. Perhaps if they had, they’d have taken the longer, safer route. Perhaps not.

“There’s some emotional transition that never happened with a lot of these guys. They’re gamblers. But it’s very boyish… it’s about playing games, and winning the game. In the end it’s not about the money. It’s about winning.”

Who amongst us hasn’t experienced that rush upon getting to number 1, that feeling of “beating” Google, and the poor suckers sat there below your client’s site. In some thorough research, I’ve just found that the words “SEO” and “game” appear together on 172,000,000 web pages. Just look how packed out most “black hat” conference seminars are, everyone keen to collect some new ways to gain an unfair advantage, and to indulge their rebellious side. And then of course there are reports of an inordinate amount of “booth babes” at industry events, presumably hired to appeal to the same perma-adolescents who read Nuts magazine and wear Lynx Africa, and act inappropriately towards women at the post-conference parties. When it comes to making our industry look “grown up”, we really don’t do ourselves any favours.

“I think he’s a mirror in many ways. I’m sure there’s a certain amount of admiration when we see guys like this. There’s certainly a built in distrust and anger toward them with their success. “

When it comes to admiration, we SEO folk are in no short supply. Entire careers have been built off the back of “rockstar” status, often earned through blogging, networking and being an all round good egg. But there’s always the question - “what do they know that I don’t”, and the nagging suspicion that, in some cases, the answer is “not a whole lot”. This can lead to misplaced resentment from those who have lacked the opportunity or drive to earn a “rockstar” reputation for themselves.

“Our assumption of them is that they’re greedy, they couldn’t have been successful unless they’d been incredibly greedy and cut corners somehow. So we admire their success, but we want them to fail, we basically want to beat them up. They’re the punching bags of the moment.”

The sad thing is that, in SEO, the suspicion that corners have been cut when building links or content will turn out to be true in the vast majority of cases. And yet we’re constantly told by other SEOs not to cut these corners. Clearly, some of us are not practising what we preach, so while we admire them while they are succeeding, we are like vultures when they fall, taking great pleasure in pulling them apart.

Surprise your friends for just $10!

Wed, 27 Feb 2013 10:58:00 +0000

Surprise your friends for just $10!

Ow, my brain… via Gizmodo

Tue, 26 Feb 2013 17:18:00 +0000

Ow, my brain…

via Gizmodo

Why do people hate mummy bloggers? via glosswatch.com Do people...

Tue, 26 Feb 2013 10:42:04 +0000

Why do people hate mummy bloggers? via glosswatch.com

Do people really “hate” bloggers that have children? Or do people just quickly lose patience with blogs that are about nothing but the writer, their children, and the minutiae of their daily lives? I suspect that 99% of people are ambivalent toward the mummy blog phenomenon, and that the majority of any “hatred” is directed from blogger to blogger in a self important pity chamber.

Still, it’s something contentious to blog about. It might even generate some comments and shares which, as we all know, deep down, is the only reason any of us bother keeping one of these things.

I’ve often thought how glad I am that the internet wasn’t widely adopted until I was a teenager, and blogging until a few years after that. I have a horrible feeling that, if I was born 15 years later, I’d have been one of those poor souls whose formative years were uploaded to the internet for the world to see and other mothers to coo or curse over.

Content Creation Darts

Fri, 22 Feb 2013 12:13:15 +0000

Content Creation Darts

Goodbye, cruel world….(via Reddit)

Mon, 18 Feb 2013 10:25:00 +0000

Goodbye, cruel world….
(via Reddit)

Photo

Thu, 14 Feb 2013 09:48:49 +0000

A little encouragement for Captain America…

Wed, 06 Feb 2013 09:43:21 +0000

A little encouragement for Captain America…

MrGrumble

Scratch Built KRE-O G1 Optimus Prime

Sonic Booms…

Neon Luminance > Landscapes lit up by glow sticks, road...

Evangelion Horse Hybrid Evang-Nelly-On?

Cybermen

They see me rollin'

Skyfall

Din Viesel

As a recent inductee to the cult of Firefly, I am finding myself...

Pitchoo!

A short Google poem (via reddit)

Fortress of Solitude (by ZeeMasterBrick)

Richard Gere on Arbitage - Might as well be talking about SEO

Surprise your friends for just $10!

Ow, my brain… via Gizmodo

Why do people hate mummy bloggers? via glosswatch.com Do people...

Content Creation Darts

Goodbye, cruel world….(via Reddit)

Photo

A little encouragement for Captain America…